Fundoshi-wearing mannequin promotes products (Daimaru Kyoto, Shimogyo Ward, Kyoto)

An "Oyaji," or old man, mannequin wearing "Fundoshi," or a loincloth, is placed in Daimaru Kyoto, in Shimogyo Ward, Kyoto, has attracted a lot of attention due to its funny appearance. It has a strong presence in boosting gift sales for "Fundoshi Day" on February 14.

The 155 cm tall foreign-looking mannequin has an air of dignity, and features thinning hair and a pot belly. The image of Fundoshi, a running shirt and a pair of wooden clogs is exceptionally eye-catching. Made in the Netherlands, it is one of only two in Japan and is on loan from the mannequin manufacturer Saiunion, in Higashiyama Ward, Kyoto.

Since last fall, this shop has carried an enhanced product line of "Oshare Fundoshi," or fashionable loincloths, with dots or checkered patterns on the string area and handles about 20 types from two manufacturers. It was proposed for use in combination with Valentine's Day Sales and was selected because "the mannequin has a striking appearance and stands out."

Shoppers stop by the mannequin, which is standing at the men's underwear department on the fifth floor, and take photos while bursting into laughter.