The Kyoto Shimbun
  • Home
  • Gourmet
  • News
  • "Shochu" Coffee for Younger Generation
    Joint Proposal from Takara Shuzo and UCC

    25 January 2014 - Gourmet
    Photo= Shochu mixed with coffee, which is jointly promoted by Takara Shuzo and UCC

    Photo= Shochu mixed with coffee, which is jointly promoted by Takara Shuzo and UCC

    Takara Shuzo Co., Ltd., the biggest producer and distributor of "shochu," or Japanese distilled liquor, and UCC Ueshima Coffee Co., Ltd., the leading company for regular coffee, located in Kobe, Hyogo Prefecture, will jointly launch a marketing campaign to promote shochu mixed with black coffee at supermarkets. The top makers will cooperate to create new demand.

    The shochu market is sluggish these days due to the boom in wine and sake, whereas the coffee market is exploding as convenience stores successively expand coffee selections, including freshly brewed coffee. As Takara Shuzo is trying to revitalize its market, and UCC is aiming at further market growth, both companies have found a common interest.

    They are jointly proposing to mix Takara Shuzo's "Gokujo Takara Shochu," or its highest-quality shochu, and UCC's "BLACK muto," or sugar-free black coffee, in a one to three proportion, calling it "Gokujo BLACK Shochu (Bura-Chu)." Rich in flavor and fragrance, it is popular in Okinawa and Kyushu. Their goal is to have 500 supermarkets all over Japan provide sales space tied up with the campaign.

    Takara Shuzo said expectantly, "The main consumers of shochu are in their 40s or older. So we will stimulate new demand in the younger generation. We want to promote this as a liquor unique to Japan, just like sake." UCC said, "There are many chances to have coffee in the morning or during working hours, but we would like people to have coffee at night, and broaden the demand."

    (translated by Galileo, Inc.)
  • Also in Gourmet:

    Fortieth Anniversary in New York, Taste Loved by "Queen of Punk"
    "OMEN" of Kyoto Origin Pursues the Joy of Japanese Cuisine Across Borders
    22 February 2022

    Haruhiko Akada, president of Akadaya, has developed Japanese style halal-compliant curry and rice (Nakagyo Ward, Kyoto)

    Halal-Compliant and Sweet & Spicy Japanese Style Curry
    Five-Month Development at Specialist Store in Kyoto
    5 April 2019

    Photo= The "Horror Plate" at "Royal Oak Hotel Spa & Gardens"

    Brain Cake and Eyeball Jelly
    "Horror" Sweets at a Shiga Prefecture Hotel
    21 September 2018

    Photo= Shohei Nakagawa (left) and his mother, Mariko Nakagawa, hold their granita that won an Italian competition = Ukyo Ward, Kyoto

    Recognized Even in Italy as the World's Best Granita
    Mother and Son Gelato Chefs in Kyoto
    25 July 2018

    Photo= Two cones of soft serve ice cream topped with gold leaf and silver leaf respectively (Hakusho Kin to Gin, Sakyo Ward, Kyoto)

    Edible Golden and Silver Pavilions Debut in Kyoto
    Gorgeous Soft Serve Ice Cream with Gold and Silver Leaf
    5 December 2017

News Archive
  • December 2022
  • October 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • More...
Categories
  • Sightseeing/Events
  • Temples/Shrines
  • Tradition/Culture
  • Local topics
  • Education/University
  • Business/Company
  • Traffic
  • Gourmet
  • 1min Kyoto
  • Kyoto
  • Shiga
Web site
Introducing Privacy Policy Japanese Site
Copyright © 1995-2023 The Kyoto Shimbun Co., Ltd. All rights reserved.
We use cookies for a number of reasons, such as keeping our websites reliable and secure, providing social media features and to analyze the performance of ads. Accept & continue Read More
Privacy Policy